Service
Meta ads that book estimates
Facebook and Instagram ads made from your own footage, aimed at homeowners near your shop, measured by booked estimates.
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Google catches searchers. Meta reaches everyone else.
Google Ads and SEO catch people already searching. Meta reaches homeowners before they search, so when the water heater fails or the roof starts leaking, your company is the one they remember. The two work together: people who saw your videos search your name instead of the trade.
How we run them
The ads come from the same jobsite footage we film for your content, so they look like real work, not stock video. We target your service area, send people to a booking calendar instead of a cold form, and set up the CRM so nothing slips.
Most clients start between $3K and $10K a month in ad spend, paid directly to Meta. The right number depends on your area, your average job size and how many estimates you can take.
What we measure
Leads are cheap; booked estimates and closed jobs are what matter. Your client login shows spend, booked estimates and return. Ads go live on day 14 of working together.
Questions
How fast will ads produce estimates?
Ads go live on day 14. Most accounts book their first estimates within the first couple of weeks after that, depending on budget and area.
Do I pay you or Meta for the ads?
Ad spend is paid directly to Meta from your own account. Our fee is separate.
What if the leads don't convert?
We track cost per booked estimate and closed jobs. If something isn't converting we change the ad, the offer or the booking flow.
More from APEX
Video marketing for Seattle businesses · Social media marketing for local businesses · A Seattle marketing agency that shows up to the jobsite · About Erik Otroda
Own your market
We take one company per trade within 30 miles of your shop. Book a call and Erik will show you exactly what we'd film, what the ads would cost and what to expect. If it won't work for you, he'll say so.
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