Content + Meta ads for local businesses · Seattle

Become the name everyone in town already knows.

Content and Meta ads filmed where you work.

Book a call with Erik See the work
Built for companies doing $50K–$150K+/mo First video live in 1 week You own the ad account
Rot repair
Plumbing58K
Remodeling
78Kviews · one reel
1 weekto your first video
14 daysto ads going live
4 yrsworking construction before APEX
386Kviews in one week for one business (386,077)
3platforms every video goes to: Instagram, TikTok, YouTube
0stock footage. Every frame is your crew.

The problem

Where the money leaks out.

Doing great work and still fighting for every job? It's usually one of these.

Spend you can't trace

You pay for ads every month, and nobody can show you which ones turned into signed jobs. If you can't see it, you can't fix it.

Fix: every dollar tracked to a booked estimate

Leads that go cold

A lead sits in an inbox for two hours. By the time someone calls back, they've already booked whoever answered first.

Fix: estimates booked straight onto your calendar

Ads nobody remembers

Stock photos and "10% off" banners look like every other business in town. People scroll past and forget you in a second.

Fix: your crew, your trucks, your jobs on camera

Competing on price

When nobody knows your name, the cheapest bid wins. People pay more for the company they feel like they already know.

Fix: be the familiar name before they ever call

No time to post

You know you should be posting. Between crews, quotes and callbacks, it never happens, and the account sits dead for months.

Fix: we film, edit and post for you

Posts that go nowhere

You tried posting. A few likes from friends and family, zero calls. Random clips don't build a brand.

Fix: videos built to get seen by people near you

How it works

From branded ads to booked estimates.

We film, post and run the ads. You run jobs.

STEP 1

Film on site

Your crew, on real jobs.

STEP 2

Run it heavy

Seen again and again in your area.

STEP 3

Book the estimate

Leads pick a time on your calendar.

STEP 4

Own the market

Price stops being the deciding factor.

Content

Short-form that makes you the face of the trade

  • Monthly shoot days on your jobsites
  • Videos for Instagram, TikTok and YouTube
  • Posted for you after you approve
  • Client login to check your views
Content + Meta ads · the full system

Everything in Content, plus ads that book estimates

  • Meta ads made from your footage
  • Built to book estimates, not just leads
  • Booking calendar and CRM set up
  • Client login to check spend, estimates and return

The work

Real content from real crews.

Filmed, edited and posted by us. Real views. Tap to watch.

386Kviews in one week for one business. 386,077 to be exact.
78Kviews on a single reel
0stock footage. Every video is filmed on a real jobsite.

Run the numbers

Plug in your trade. See the math.

Content or ads. Pick one.

Content projectionLive math

Every video goes to Instagram, TikTok and YouTube.

What you get each month
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0
0
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Estimates from the averages of videos we've made, per video across Instagram, TikTok and YouTube.

Why companies choose APEX

Built different from a typical agency.

 
Typical agency
APEX
What we optimize
Cost per lead
Cost per booked appointment
Creative
Stock photos and templates
Filmed on your jobsite with your crew
Branding
Generic, could be anyone
Every ad carries your name
Where leads land
Dumped in your inbox
Booked on your team's calendar
Ad account
Agency owns it
You own it, always

Process

From kickoff to your first video in under a week.

Day 1–2Onboarding

We learn your business and connect your accounts.

Day 2–4First shoot day

We film your crew on real jobs.

2–3 days laterFirst video live

You approve it, we post it everywhere.

Every monthKeep posting

New shoots, new videos.

Erik Otroda, founder of APEX Marketing, speaking on stage
Erik OtrodaFounder

About APEX

We show up to the jobsite.

I'm Erik Otroda. I spent almost four years working construction before I ever filmed a contractor, so I know what blue-collar work actually feels like: early starts, long days, and no time for anything else. I started APEX because I kept seeing great crews with almost no presence online, and nobody who understood the work was helping them.

Right now I handle everything myself, from planning and filming to editing and posting. As we grow, it stays in-house: your shoot day is always me or someone on my team. We don't script you. People scroll right past scripted content. We use formats that work, keep the camera rolling while you work, and post the real moments.

4years in construction
SEAbased in Seattle
100%filmed on location

FAQ

Questions we get before every call.

Still not sure? Ask us on the call. We'll show you exactly what we'd do for your business and what it costs.

Who is this built for?

Local businesses that want to be the best-known name in their area. Home service trades like plumbing, HVAC, roofing and remodeling. Home care like gutters, roof cleaning, window cleaning and pressure washing. Auto detailers. Real estate agents. If your work can be filmed, we can make it look good. Most of our clients do $50K to $150K+ a month.

How much should we be spending on ads?

Most clients start between $3K and $10K a month in ad spend, paid directly to Meta. The right number depends on your service area, average job size and how many estimates your team can handle. We'll map it out on the call.

I already get leads from Google and SEO. Why do I need this?

Google catches people who are already searching. Meta reaches people before they search, so when they finally need you, your name is the one they know. The two work better together.

How fast will we see results?

Content: your first video goes out within a week of kickoff, 2 to 3 days after the first shoot. Ads: they go live on day 14, and most accounts book their first estimates within the first week or two of running. Brand recognition builds over the following months.

What if the leads don't convert?

That's why we track cost per booked estimate and closed jobs, not just leads. If something isn't converting, we see it in the numbers and fix the ad, the offer or the booking flow.

We're under $2M a year. Can we still work with you?

Yes. If you're doing around $50K a month or more and want to grow, we can usually build a plan that fits. Book a call and we'll tell you straight if it makes sense.

I don't want to be on camera. Can we still work together?

Yes. We can feature your crew, your process and your finished work instead. Plenty of strong content never shows the owner's face.

Do I need to plan or script anything?

No. Scripted content feels fake and people scroll past it. We use formats that work for your trade, keep the camera rolling while your crew works, and post the real moments.

Do you work with my competitors?

No. We take one company per trade within 30 miles of your shop. Once you're in, we won't film for another company in your trade in that area.

What happens on the call?

First, Erik gives you a quick call to learn about your business and make sure we can help. If it's a fit, we set up a Google Meet where we show you exactly what we'd do for you: video ideas for your business, the plan, the budget, and what it costs.

Book a call with Erik

Let's map what it costs to own your market.

Your numbersBudget and cost per estimate.
Your marketWho you're up against.
A straight answerIf it won't work, we'll say so.
Book your call We take one company per trade within 30 miles of your shop.
Book a call with Erik