About
Erik Otroda
Founder of APEX Marketing. Creator behind @lifewerik.
Book a call with Erik
Erik Otroda is the founder of APEX Marketing, a Seattle marketing agency that films short-form video and runs Meta ads for local businesses. Before he ever filmed a contractor, he spent almost four years working construction, so he knows what blue-collar work actually feels like: early starts, long days and no time for anything else.
He started APEX because he kept seeing great local companies stay invisible online while worse ones got the calls. Today he handles planning, filming, editing and posting himself, and every shoot day happens on location on a real job. His rule is simple: no scripts, because people scroll past anything that feels fake.
Videos he has made for local businesses have reached 429K views across clients, including 386,077 views in a single week and 78K on one video.
Erik shares how he builds content and ads for contractors on Instagram, TikTok and YouTube as @lifewerik.
Follow Erik
Instagram @lifewerik · TikTok @lifewerik · YouTube: Erik Otroda
What Erik builds
Video marketing for Seattle businesses · Meta ads that book estimates · Social media marketing for local businesses · A Seattle marketing agency that shows up to the jobsite
Industries he films for
Marketing for plumbers in Seattle · Marketing for roofers in Seattle · Marketing for hvac companies in Seattle · Marketing for contractors & remodelers in Seattle · Marketing for electricians in Seattle · Marketing for landscapers in Seattle · Marketing for gutter, window & roof cleaning in Seattle · Marketing for auto detailers in Seattle · Marketing for real estate agents in Seattle
Own your market
We take one company per trade within 30 miles of your shop. Book a call and Erik will show you exactly what we'd film, what the ads would cost and what to expect. If it won't work for you, he'll say so.
Book your call